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I’m Not a Salesperson But….

Ever wonder why it’s so easy to postpone sales activities that can grow your business? Few businesses are started by people from successful sales backgrounds – still, what is it about selling that has business owners opening up QuickBooks before opening up a prospecting file?
The truth is that sales has a longer history than any other business function. In fact, sales is one of the the oldest professions!  When humans first began to have surplus, selling facilitated the transfer of that surplus.  Professional selling has since evolved significantly.  Today, the best sales practices incorporate proven disciplines from neuroscience, psychology, communication, and other sciences.
So why do otherwise solid, forward thinking, successful professionals break out in a cold sweat at the mere thought of having to ‘sell’ something? Read the rest of this entry »

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